Friday Feature: Door Hangers
We really enjoy designing new marketing campaigns for our clients and love helping them be creative in their business marketing strategies. Recently a client requested a real estate door hanger and we love how it turned out! Have you thought about using this style of marketing for your business? If not, here are some of the advantages of real estate door hangers:
- Visibility – While a postcard in a stack of bills is very easy to ignore, a piece of paper hanging from your doorknob is not. If they want to get in their house they will have to at least look at it.
- Novelty – Many people are so used to receiving marketing materials in the mail that they instinctively don’t even read them before throwing them away. Since door hangers are more rare, people might at least read them quickly instead of throwing them straight in the garbage.
- Flexibility – With direct mail, you have many limitations on the size, shape, and content of what you can send. You can send larger or oddly shaped materials, but you’ll double your distribution costs. With door hangers, there are almost no restrictions at all. You can staple business cards to them, include bags with fridge magnets or pamphlets, all while keeping your distribution costs the same.
- Pricing – While your printing costs will be roughly the same, door hangers are sometimes actually cheaper to distribute than direct mail. Most companies will charge you around 15 cents per door hanger for distribution. Amazingly, that cost remains the same even if you include pamphlets or bags with magnets etc.
Our Real Estate Virtual Assistants Can Help!
If you would like to try this style of marketing for your business, give us a call! We'd love to help get your message across and design a custom door hanger that is relevant to your brand. We look forward to working with you!
