Work Those Email Leads
It’s not enough to just get email leads: there must be follow-up.
When prospects submit an online form for listing information, 40% expect an instant response, and 70% expect a response within 30 minutes. But only 20% of agents respond within an hour, and some do not respond at all, according to the National Association of Realtors® Profile of Homebuyers and Sellers.
That’s throwing money in the trash.
It's important to find a high-quality lead generation solution that has many of these functions:
- Verifies the lead’s phone number and email address
- Provides a full profile of the lead—age, household income, job title, employer, years at current residence—as well as links to the prospect’s Facebook, Twitter and other social media accounts, when available
- Provides recent search activity and favorite listings
- Allows customized auto-response email and text messages to be delivered within five minutes of the prospect’s initial request for more information
Increased engagement means higher conversion rates. Each conversation is impactful and meaningful, because agents are armed with intelligence.
More than 43% of consumers found their homes online in 2013—up from 11 percent in 2003—according to N.A.R.
Internet leads are an irreversible trend the brokerage community must capture—or watch their business falter.
Today’s real estate agent has to work smarter, not harder. The best way to gain the highest return on time and money is to prospect more effectively— to prospect with verified email leads for faster results.
Our Real Estate Virtual Assistants Can Help!
Are you looking for a great tool that can help you work smarter, not harder but don't really have the time to research all the lead generation platforms out there? Let us help you with that! We can give you a detailed analysis on the most popular lead generating databases and once you've decided on one, we can set it up for you! Give us a call today to discuss your needs.